Cinematexture is a new alternative to 3D graphics for the development of interactive experiences.
Combining sets, actors and special effects with gamification concepts, we create 6DoF interactive environments from real footage, where users can speak with characters, interact with objects and move freely in the space.
Since Cinematexture doesn't need any real time rendering, hardware requirements are extremely low, so it can run even on old devices.
Cinematexture is VR ready and cross-platform:
it can work on any device and flat screens, but it is also perfect for any Head Mounted Display.
or VR headset.
Choose your style!
We use cameras and shooting methods typically used in virtual reality content production to film the environment that will be the base of the Cinematexture product.
Then we insert 6DoF movements and all of the user interactions needed to immerse the audience in a movie-looking world where they are free to do (almost ) what they want.
Benefits and USP
Capturing. Through transmediality Cinematexture aims to attract a wider range of audience.
Analytic. KPIs (Key Performance Indicator) collection for audience analysis can be implemented to geneerate heatmaps and structured data based on user's interaction.
Cost effective. Comparable high quality CGI is far more expensive.
Time saving. As for costs, in comparison with CGI, production times will be strongly reduced too.
Cine-quality texture. Since lights, characters and environments are real, the look is just like a movie.
Huge possibility of interaction for the user. Compared to a traditional approach (eg Black Mirror - Bandersnatch), a 360° environment offers a vast range of interaction mechanics.
No need of HMD* devices. The experiences can be enjoyes on standard devices like smart TVs, smartphones and tablets.
*eg Oculus Quest, HTC Vive, Playstation VR
Complete support to CGI and traditional VFX. Cinematexture can integrate film industry standard elements like 3D models, 2D graphics and special effects.
To achieve these goals, we developed a complete workflow that covers all of the aspects involved in the final product creation.
A deep investigation, along with the client, of the creative ideas
Organization and shooting like in a regular filmmaking set
Video and audio treatment, montage and software developing
Multiplatform software release based on client's needs
Watch the game experience or try yourself one of our Cinematexture projects